Our Emphasis on Seedsmanship
Seedsmanship is our all-encompassing term for how we develop, evaluate, produce, sell and service our products. At Channel, a true compliment is to be labeled a good seedsman or woman.

A good seedsman or woman is someone who:
- Realizes seed is a fragile, living, miraculous organism to be protected
- Specializes in seed, not other ag inputs or services
- Tells the truth, even when the sale is at stake
- Takes the time to know a customer's operation
- Breaks down the confusion of new seed technologies 
- Has access to excellent management or agronomic resources to get answers for customers
- Is part of a team of respected ag professionals

Seedsmanship is an everyday practice. It’s not something we use when it is convenient and ignore when it’s not. 

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