Our Unique Approach to Seed
Our open-architecture strategy, called the component approach, allows us to identify, test and select the best suppliers of germplasm, traits and seed treatments. It stands in stark contrast to seed companies that limit the universe when looking at what to offer their customers.
 
Our approach gives us the freedom to go shopping for the best components from any supplier to meet our customers’ varying needs. That is why traits and seed treatments from competing suppliers coexist in our brand line-ups. 

Channel’s “cherry-picking” of the best seed components explains why the product lines of Crow’s, Midwest Seed Genetics and NC+ are both strong and deep.

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We take a unique angle on seed. And, if 
we do our job right, it makes your job easier.

In 2004, we became an independent operating company inside Monsanto. As such, we have access to their incredible pipeline of genetics, traits and advanced testing protocols, yet are free to keep our own product line selection, customer service, and sales professionalism standards.

We marry Monsanto’s product strengths with our historical high-touch customer focus.