We excel at sourcing, testing and positioning the right products to help you achieve consistent success

Our Prescription Approach

Our “high tech, high touch” strategy, called the prescription approach, allows us to identify, test and select the best genetics, traits and seed treatments to put in a Channel bag and then make the right recommendation for each customer’s unique farming situation.

As an independent operating company of Monsanto, we have access to their industry-leading pipeline of genetics, traits, seed treatments and advanced testing protocols, yet are free to develop our own product line selection and supply and standards of customer service and professionalism.

We marry Monsanto’s “high tech” product strengths with our historical “high touch” customer focus.