Contact: Gene Kronberg, Channel Public Relations Manager

402/525-6233, gene.kronberg@channelbio.com

Channel® Brand Seed to Offer New High-Performing Products for 2010

HUXLEY, Iowa (Jan. 10, 2010) Channel Bio, LLC, one of the largest seed brands in the United States, will offer an advanced lineup of game-changing corn and soybean products for 2010 that combine Channel’s high-performing genetics with Monsanto’s latest trait technologies– Genuity™ SmartStax™ corn and Genuity™ Roundup Ready 2 Yield^® soybeans.

“We are very excited to have the ability to deliver these two high impact technologies from Monsanto to our farmer customers,” says Jim Zimmer, Channel Bio Lead. “For the 2010 growing season, Channel® brand seed combined with Genuity™ SmartStax™ corn and Genuity™ Roundup Ready 2 Yield soybeans will be offered in the Channel seed bag for the first time. We are looking forward to the success these new products will bring farmers.”

Genuity™ SmartStax™ Corn

Increased yield from a reduced refuge, improved pest control through multiple modes of action and superior germplasm combine to make Genuity^™ SmartStax^™the highest yield potential corn product available. In test plots last season, Genuity™ SmartStax™ delivered a 6.3-bushel-per-acre yield advantage over competitor triple stacks. Channel brand will offer 8 new Genuity™ SmartStax™ products for 2010.

Genuity™ Roundup Ready 2 Yield^®Soybeans

The Class of 2010 Genuity™ Roundup Ready 2 Yield soybean advancements have delivered outstanding results with a 4.7-bushel-per-acre yield advantage versus nationally competitive Roundup Ready® soybeans. Channel brand will offer 20 Genuity™ Roundup Ready 2 Yield products this season. Also available are four Genuity™ Roundup Ready 2 Yield soybean products with Vistive® low-linolenic which demonstrated excellent performance. Processors continue to offer premiums for contracted Vistive grain.

Seedsmanship at Work

Customers will also benefit from what’s outside the bag – namely, Channel‘s unique Seedsmanship At Work™ approach, which refers to the brand’s commitment to offer farmers the industry's best-performing products, most innovative services and highest level of customer support. Channel Seedsmen will provide access to the newest technologies as well as recommend customized solutions to help farmers achieve success on their farms.

Future Channel Products To Offer Industry-Leading Technologies

In the coming years, Channel seed products will also offer new, advanced technologies currently in Monsanto’s R&D pipeline. Monsanto Chief Technology Officer, Robb Fraley, says the products coming out of the R&D pipeline today and in the future will help reset the bar for on-farm productivity and profitability.

“These innovative, new technologies support Channel’s commitment to provide farmers with a ‘high touch/high tech’ customer experience that increases their probability of achieving success,” Zimmer said.

Included are:

Genuity™ SmartStax™ with refuge-in-a-bag would allow farmers in the Corn Belt to plant one corn product across their entire field without the need to plant a separate, potentially lower-yielding refuge.

Stearidonic acid (SDA) omega-3 soybeans offer a sustainable, land-based source of SDA that readily converts to the heart-healthy omega-3 fatty acid found in fish oil.

YieldGard® Rootworm III is designed to offer increased control and durability against the corn rootworm. This next-generation product will use two distinct modes of action providing two different approaches to insect control.

YieldGard® Corn Borer III offers a wide spectrum of control against key lepidopteran pests using two distinct modes of actions. This next-generation product is designed to offer excellent control of target pests such as the corn borer complex, fall armyworm, corn earworm and cutworms.

Dicamba and glufosinate-tolerant corn would provide farmers with additional herbicide tolerance options. The multiple herbicide tolerances with different modes of action will offer growers more flexibility to manage difficult weed problems.

FOPS tolerance will provide farmers with additional in-crop options for weed management. FOPS is a low-cost tank mixing partner for post-emergence control of potential resistant grasses.

Drought-tolerant traits for corn will mitigate the impact of low soil-moisture content on the plant's physiology—enabling the corn plant to maintain metabolism for a longer period of time during drought stress.

Vistive® Gold delivers a trans fat free, reduced saturated fat soybean oil with increased stability for frying and baking applications. Oil from Vistive Gold soybeans will have monounsaturated fat content similar to olive oil and low saturated fat like canola oil.

Channel Bio, LLC is one of the largest seed companies in the United States. Its mission has always been to serve as the American farmer’s most trusted choice for seed by providing the industry’s best-performing products and personalized services to help farmers achieve success. For more information about Channel Bio or its new product lineup for 2010, please contact your local seedsman or visit www.channelbio.com.

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Individual results may vary and performance may vary from location to location and from year to year. This result may not be an indicator of results you may obtain as local growing, soil and weather conditions may vary. Growers should evaluate data from multiple locations and years whenever possible.

ALWAYS READ AND FOLLOW PESTICIDE LABEL DIRECTIONS. Roundup Ready® crops contain genes that confer tolerance to glyphosate, the active ingredient in Roundup® brand agricultural herbicides. Roundup® brand agricultural herbicides will kill crops that are not tolerant to glyphosate. Genuity™, Genuity and Design™, Genuity Icons, Roundup®, Roundup Ready®, Roundup Ready 2 Technology and Design™, Roundup Ready 2 Yield®, SmartStax™, SmartStax and Design™, Vistive®, and YieldGard® are trademarks of Monsanto Technology LLC. Channel® and the Arrow Design® is a registered trademark of Channel Bio, LLC. Ignite® and LibertyLink® and the Water Droplet Design® are registered trademarks of Bayer. Herculex® is a trademark of Dow AgroSciences LLC. Respect the Refuge® and Respect the Refuge and Corn Design® are registered trademarks of National Corn Growers Association. All other trademarks are the property of their respective owners. ©2010 Monsanto Company.